About Us

Our Story

Tsu Yinn is the Founder and Creative Director of her jewellery brand tsuyinn.com.  The label comprises of 'Handmade By Tsu Yinn', made with semi precious stones and pearls and gold plated or gold-filled materials handmade by the team, and 'FINE By Tsu Yinn', made with precious and semi precious gemstones and pearls set in 18k gold by our local craftsmen. 

The team comprises of Tsu Yinn and two treasured designers - Jacqueline and Joy. Jacqueline is a Designer and Operations Manager. Jacqueline graduated from NAFA with Bachelors of Arts (Honours) degree in 3D Design, with a keen focus on Jewellery Design in her final year project.  Jacqueline joined the Tsu Yinn team as an intern while she was still studying at NAFA and joined the team full time upon graduation.  Joy joined the team as a Designer soon after, bringing to the team decades of valuable work experience with several fine jewellery labels, including Lee Hwa, Tiffany, Caratell and Tsaki. Joy studied jewellery design at GIA and is the winner of the "The Best Diamond Award" at the Dubai International Jewellery Week in 2016 for her outstanding brooch cum necklace design - 'Coventina The Phoenix'. 

Our cosy studio is located at Balmoral Plaza and open by appointments only.  We meet customers to discuss bespoke jewellery projects, and showcase our Ready-to-Wear collection which are available for purchase or inspiration for your bespoke piece. We believe the bespoke projects comprises not just of the beautiful end product but the whole journey of design and collaboration.  

Tsu Yinn runs a business where customers become her friends, and employees become her family. Tsu Yinn is a mother of three who makes no apologies for putting her family first and doesn’t think anyone should.  The team designs every piece with all their heart and every single piece comes with a bit of their personality.  She loves meeting new people and sharing her love for jewellery, and can’t wait to design for you!  Make an appointment and come on down to our studio for a cuppa and discuss your next favourite piece of fine jewellery!