Founder

Tsu Yinn

tsuyinn@tsuyinn.com
+65 9338 2565

Hi, I’m Tsu Yinn. My recipe for a great day is simple: strong coffee and beautiful earrings.

I’ve always felt that life is too short for boring jewellery. I have a shopping problem: give me five minutes in any shop and I’ll find something to buy, even if it’s just a bag of Super Rings in a 7-Eleven in Batam.

I’m drawn to people who show up as their raw, honest selves; those who value messy laughs over perfection and don’t take themselves too seriously. If you can laugh at your own quirks and cannot resist Macdonald's seaweed shaker fries, we’re off to a great start. Pull up a chair, grab a cuppa, and let’s talk about our unfiltered hopes and dreams.

Meet the Founder & Creative Director

Welcome to my world.

I started making jewellery when my son was about one and a half. What began as a hobby quietly became an obsession — something I couldn't put down.

Back then, my days had two lives. By day, a corporate job. By evening, dinner, baths, bedtime. And once the house went quiet, my "second job" would begin — bending wires with a tray of beads and pliers and a lamp on my bedside table with my son sleeping (eventually!) next to me, making jewellery. I loved every minute of it, even the exhaustion.

Ten years like that. A side hustle that never once felt like a side hustle in my heart. Then I finally took the leap. I left the day job, and gave this the whole of my attention. I have never looked back. If anything, I only wonder why I didn't do it sooner.

These days, my favourite part of the work is having people in my studio. It's my happy place — the one place where I feel most myself. We welcome clients by private appointment only, because I want you to have room to breathe here: to browse without hurry, to try on pieces from our Ready Collection, and to have my full attention when you tell me the story behind what you want made.

So please come visit. I'd love to show you what we've made, and even more, I'd love to hear what you're dreaming up.

With love,

Tsu Yinn

Get to know more about me!

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I cant live without...

Coffee

If I had to eat 1 thing for the rest of my life it would be...

Chilli Mee Hoon Kuay (with ikan bilis!)

Favourite piece of jewellery

My engagement ring (from my husband) and my wedding earrings (from my dad)

I decided to be a jewellery designer when...

I realised my passion for jewellery design was more like an obsession.

My favourite gem is...

Anything that sparkles (spinels and diamonds) or contain different colours (tanzanites, moonstones, bi-colour tourmalines/sapphires) sorry I can't pick one!

My favourite design/bespoke project so far + why

Honestly, it's always the pieces with a story behind them. Helping a client turn their story into wearable art is the most shiok feeling for me. The one that stays with me: two brothers who had their late mother's emerald earrings reset into a necklace for their sister. I have two sons and a daughter myself, so it hit me immediately. That's the thing about my work - it is more than about the jewellery itself. It's the sentiment that it carries.